Privacy Policy


This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit or make a purchase from [www.livboutique.is] (the “Site”).
By using our Site, you agree to the terms of this Privacy Policy.

1. Data Controller

The data controller responsible for your personal data is:

Lív Boutique ehf.

Vördutúni 1, 600 ,Akureyri  Iceland.

VAT: 159899

Email: info@livboutique.is

2. Personal Data We Collect

We collect the following types of information to provide you with the best possible experience:

- Identity information: name, surname, email address, phone number.

  • Order information: billing address, delivery address, and payment details.
  • Technical information: IP address, browser type, device information, and cookies (see section 7).
  • Communication data: messages sent via our contact form or by email.

We do not collect sensitive data (such as health information or political opinions).

3. How We Use Your Data

Your personal data is used exclusively for the following purposes:

  • To process and deliver your orders.
  • To manage your account and customer service requests.
  • To send order confirmations, invoices, or delivery updates.
  • To improve our website, products, and services.
  • To send marketing or promotional emails only if you have given consent.

We process your data only when there is a legal basis, such as contractual necessity, legitimate interest, or your consent.

4. Data Retention

Your personal data will be stored only for as long as necessary to fulfill the purposes for which it was collected:

  • Order data: kept for up to 5 years (legal requirement).
  • Marketing data: kept until you withdraw consent.
  • Technical logs: kept for a short duration for security purposes.

After these periods, your data is securely deleted or anonymized.

5. Data Sharing and Third Parties

We respect your privacy and will never sell or rent your personal data.
However, we may share limited data with trusted third parties who help us operate our business, such as:

  • Payment providers (for secure payment processing)
  • Delivery partners (to send your orders)
  • IT service providers (hosting, analytics, email systems)

All partners are GDPR-compliant and only process your data as instructed by Lív Boutique.

6. Security of Your Data

We take all reasonable technical and organizational measures to protect your data from unauthorized access, loss, or disclosure.
This includes secure servers, encryption of payment data, and restricted employee access.

However, no online transmission can be guaranteed as 100% secure, so we encourage you to take appropriate precautions when using the internet.

7. Cookies

Our website uses cookies to improve your browsing experience, analyze traffic, and personalize content.
You can manage or disable cookies at any time through your browser settings.

Types of cookies used:

  • Essential cookies: required for website functionality (cart, checkout).
  • Analytics cookies: help us understand user behavior to improve our site.
  • Marketing cookies: used only with your consent to show personalized offers.

8. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

  • Right of access – request a copy of your personal data.
  • Right to rectification – correct inaccurate or incomplete data.
  • Right to erasure (“right to be forgotten”) – request deletion of your data.
  • Right to restriction of processing – limit how we use your data.
  • Right to data portability – receive your data in a structured, machine-readable format.
  • Right to object – oppose the use of your data for marketing or legitimate interests.

To exercise these rights, contact us at info@livboutique.is
We will respond within 30 days in accordance with GDPR regulations.

9. International Transfers

Your data is stored within the European Economic Area (EEA).
If data must be transferred outside the EEA (e.g. to cloud providers), it will only be done with appropriate legal safeguards such as the Standard Contractual Clauses (SCC).

10. Minors

Our website is not intended for individuals under 16 years of age.
We do not knowingly collect personal data from minors. If you believe a child has provided us with data, please contact us for immediate deletion.

11. Updates to This Policy

We may update this Privacy Policy from time to time.
The most recent version will always be available on this page, with the date of the last update clearly indicated.

12. Contact Us

For any questions about this Privacy Policy or how we handle your personal data, please contact us at:

📧 info@livboutique.is
🌐 www.livboutique.is